R & G Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at R & G Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At R & G Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is R & G Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from R & G Subaru
Subaru and R & G Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Platinum Sponsor - Ellie H
Thank you for R&G Subaru's generous Platinum level sponsorship supporting the 2026 Damien Home Tour. Your contribution allows the Damien Society to continue our work of sustaining a variety of efforts in our beloved community. As the Damien's primary fundraising activity, 100% of the proceeds from the home tour are invested back into the community. We simply could not do this without your support. With heartfelt thanks, Ellie Hanson
4th of July Fireworks - DL Chamber o
Thank you for your generous support of the 2026 Detroit Lakes 4th of July fireworks! Your contribution helped make it possible for thousands of residents and visitors to come together and enjoy one of our community's favorite summer traditions. 2026 was our biggest year yet, with record crowds enjoying the fireworks from the beach and by boat. We appreciate your investment in our community and your role in making this year's celebration one to remember.
R&G Subaru continues to support local blood cancer patients - Brenda K
On July 15, R&G Subaru partnered with Blood Cancer United to deliver blankets and heartfelt messages of encouragement to patients at Sanford Health Detroit Lakes Clinic as part of the Subaru Loves to Care® initiative. The annual delivery brought comfort and connection to patients facing cancer, serving as a reminder that they are not alone in their journey. Over the coming months, Sanford Health staff will distribute warm blankets and messages of hope, offering patients a small but meaningful gesture of support during treatment. Featured in the photos is 2026 Honored Hero Aiden, who was diagnosed with acute lymphoblastic leukemia (ALL) at just four years old. Today, he is a thriving second grader who loves hockey and dreams of becoming a pediatric oncologist so he can help other children facing cancer, just as he was helped throughout his journey. Thank you to R&G Subaru for supporting kids like Aiden through the Subaru Loves to Care initiative. Now in its 11th year, the Subaru Loves to Care partnership with Blood Cancer United continues to bring warmth, hope, and encouragement to blood cancer patients and their families across the country. Through the generosity of Subaru retailers like R&G Subaru, thousands of patients receive tangible reminders that their community is standing beside them during some of life's most challenging moments. The visit to Sanford Health Detroit Lakes Clinic highlighted the power of community partnerships and the impact that simple acts of kindness can have on those facing cancer. Blood Cancer United is grateful to R&G Subaru and the team at Sanford Health Detroit Lakes Clinic for helping bring comfort, support, and hope to patients when they need it most.
Bringing Comfort to Oncology Patients- Sanford Detroit Lakes Clinic - Brittany B
For the third consecutive year, Sanford Health has been honored to partner with R & G Subaru and Blood Cancer United through the Subaru Loves to Care® initiative. This meaningful partnership continues to make a difference by providing new oncology patients with warm, comforting blankets during their cancer journey. A cancer diagnosis often brings uncertainty and challenges, but even a simple gesture of kindness can offer reassurance during a difficult time. Thanks to the generosity of R & G Subaru and Blood Cancer United, these blankets serve as more than just a source of warmth—they are a tangible reminder that our patients are supported by a compassionate community that cares. Each blanket is thoughtfully given to new oncology patients as they begin treatment, helping provide comfort during appointments and beyond. The continued commitment from R & G Subaru and Blood Cancer United reflects the heart of the Subaru Loves to Care initiative: creating hope, sharing compassion, and making a meaningful difference in the lives of those facing cancer. Sanford Health is grateful for this ongoing partnership and the opportunity to extend comfort and encouragement to our patients. Together, we are helping ensure that no one faces their cancer journey alone.
Share the Love Generosity - Alyssa H
At the start of summer, one Club member of Boys & Girls Club of Detroit Lakes arrived shy and unsure, struggling to separate from her mom and not knowing any of the other children. Through daily opportunities to play, create, explore outdoors, and connect with caring staff, she gradually began to build confidence and friendships. Staff intentionally encouraged her participation and helped her feel welcomed and included. Just six weeks later, the change is remarkable. She now bursts through the doors each morning excited to see which friends have already arrived. She greets staff by name, eagerly asks about the day's activities, and jumps right into the fun. Her growth is a powerful reminder that the Club is more than a place to spend the summer—it's a place where children build confidence, friendships, and a sense of belonging. This, along with many stories like it at Boys & Girls Club of Detroit Lakes, are made possible thanks to Subaru's Share the Love program.
⚾ Community Partnership in Action ⚾ - Matt H
We are incredibly grateful to R & G Subaru car dealership for their generous donation toward the renovation of our historic baseball park. Their support helps preserve a special place where memories are made, traditions continue, and our community comes together. Thank you for investing in our past, present, and future—your impact will be felt for generations to come.
Thank you! - EL Z
R&G Subaru, We want to thank you for your donation to keep bringing the El Zagal Shrine Circus to Detroit Lakes! We appreciate the continued support. El Zagal Detroit Lakes Color Guard
Coats for Kids - Mackenzie H
Thanks to Subaru's Love Promise for donating Coats for Kids donation, children and families who visit CornerStone Community and Youth Center and Family Resource Center now have access to warm, reliable winter coats. These coats are not just helpful, they are essential in the harsh winter weather we experience. For many families, a winter coat means more than comfort. It means children can get to school safely, play outside with friends, and participate fully in community life without the worry of the cold. These coats provide protection, dignity, and peace of mind during a season that can be especially challenging for families facing financial stress. Your generosity directly strengthens our preventative work as a Family Resource Center by helping families meet basic needs so they can focus on stability, connection, and well-being. From all of us at CornerStone, thank you for helping our kids stay warm, safe, and supported this winter.
Thank You For Your Generous Support - B A
Our ski team is very grateful for your support. We appreciate your generosity. Thank you again! Lakers Alpine Ski Team
Subaru helps make wishes come true for Minnesota kids like Ellie! - Sierra L
Every year, Subaru dealerships help turn hope into a reality for Minnesota kids facing a critical illness. Subaru’s impact reaches kids like Ellie. When Ellie was born, a rare metabolic disorder caused her to stop breathing, leading to multiple brain injuries and lifelong seizures. Today, at nine years old, Ellie continues to fight daily battles with her health. Despite these challenges, she finds joy in the stars. When Ellie was referred to Make-A-Wish Minnesota, she knew exactly what she wished for: a trip to Yellowstone to see the stars in all their glory. During the day, Ellie explored geysers, wildlife, and natural wonders. At night, her family gathered around the campfire making s’mores and watching the sky light up with stars. “Seeing Ellie’s face light up each day was my favorite part,” her mom, Nichole shared. “The wish was a breath of fresh air for our entire family.” Because of Subaru’s continued support through Share the Love, wishes like Ellie’s are made possible. Together, Subaru and Make-A-Wish Minnesota are delivering hope, strength, and unforgettable joy to families when they need it most.
