The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is R & G Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Did R & G Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from R & G Subaru

Subaru and R & G Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Ichabod - Rachel N

The Humane Society of the Lakes through our partnership with R & G Subaru in Detroit Lakes, MN was able to adopt 32 pets during the month of October for Subaru Loves Pets. One small furry feline named Ichabod was one of the lucky animals that found his purrfect furrever home during the event. He is a very special kitty because he came in as a very small 4-week-old stray. He had coccidia and began treatment as soon as our vet was able to see him. One day he had hypoglycemia and we almost lost him! Our Fundraising Coordinator brought him home for the night so he could be fed every two hours. He was a very vocal little guy! With a canned kitten food/milk replacer diet he stabilized and was a fluffy little ball of joy! He just stole everyone’s hearts running around and playing! He loved pets and would purr happily in your ear when you picked him up and cuddled him close. One day we received an email from a young man inquiring about Ichabod stating he would like to adopt the little guy! The shelter manager emailed back and waited for the application to come through, but we didn’t get one for him as we expected. We then got a phone call from this boy’s mom who stated that she was calling around trying to find the shelter where this Ichabod was located. We told her that he was at our shelter, so she applied for him immediately as her son was under 18 so that’s why he didn’t send us the application. She came in and adopted him to surprise her son. He wasn’t with her when Ichabod was picked up, but we are sure that this was one of the best surprises that he could have gotten!

Humane Society of the Lakes

Thank you - Kortney h

"Dear Drew & team, You've brought thousands of blood cancer patients warmth and comfort with blankets and messages of hope. From all of us at The Leukemia & Lymphoma Society, we send our heartfelt thanks for participating in the Subaru Loves to Care program this year. Your care and support truly does make a difference." Thank you! Kortney Hamm & Upper Plains Team

Thank you

Thank you- Mrs. Porters 2nd Grade Roosevelt Elementary - Amy P

"Thank you R&G Subaru - Dear R&G Subaru people. Thank you for donating money to our school and giving us books & blocks. - Lucy" "Thank you for the books R&G Subaru. - Hattie"

Thank you- Mrs. Porters 2nd Grade Roosevelt Elementary

Adopt A Classroom 2022 - Ally N

"R&G Subaru- Thank you SO much for the very generous donation to my special education classroom at Roosevelt Elementary. We used it to purchase sensory tiles of all shapes and sizes, a visual timer, social emotional games, toys to practice sharing, storage totes, & academic/fine motor activities. Not only have you continued to keep me on the road in my numerous Subarus, you've provided much needed materials for my classroom. Thank you for supporting our community & school! I wouldn't buy a car from anyone else!- Ally Nielsen

Adopt A Classroom 2022

Thank You - Melanie O

Thank you for your donation of a baseball hat, 2 blankets and a vinyl bag for the fundraiser held at our campground on August 20. Due to the generosity of people like you, we raised $7,590. All proceeds went to the Disabled American Veterans. Sincerely, Melanie & Rick Opp Meadow Lake Campground

Thank You

Lincoln feels the love! - Daniel M

The Lincoln Education Center Early Childhood programs felt the love! As part of the "Share the Love" campaign, R&G Subaru donated $24,000 to the Lincoln Education Center and Detroit Lakes Public Schools. "We are so honored to have received this generous donation," said Community Education Director Dan McGonigle. "Drew (Larson) and Matt (Field) are such a vital asset to our community. We appreciate them thinking of us." McGonigle said that preliminary plans for the monies will be to provide a mobility swing for our special education students, as well as some additional toys and equipment to benefit and promote learning amongst the three and four year olds at Lincoln. "This donation will go a long way towards impacting our students and community." Thanks again to the owners and staff at R&G Subaru! Over the past 13 years, the Subaru 'Share the Love Event,' Subaru of America, Inc. and its participating dealers have donated more than $200 million to charity.

ABOVE & BEYOND - Becker County S

"Drew, I want to sincerely thank you for your assistance with locating the missing elderly man from Ogema area. You went above and beyond and this person was found safely with your help. This was greatly appreciated by his family and our staff. Sincerely, Todd & Staff" Becker County Sheriffs Department R&G Subaru was contacted by the Becker County Sheriffs Department first thing in the morning with the report of a missing elderly man. With the help of the Subaru Starlink Program, R&G Subaru was able to assist the Becker County Sheriffs in locating the missing elderly man. He was located roughly 400 miles from home in a snow filled ditch on a less traveled road near the international border. The elderly man had been stuck through the night until he was found by 11am. The Becker County Sheriffs contacted the law enforcement in the area he was located. Upon arrival they were able to assist the elderly man and get him the medical attention needed, he was then reunited safely with his family. A special thanks to the Becker County Sheriffs Department, Local Law Enforcement, R&G Subaru, and the Subaru Starlink Team


Heart of Dixie - Lori T

Dixie was transferred to the Humane Society of the Lakes from Heartland Animal Rescue in Brainerd, Minnesota. Dixie was an incredibly shy dog that needed to be carried outside for the first few days as she was too scared to walk on her own. Dixie soon became friends with another dog in the shelter named Sally. Sally helped build Dixie's confidence through play. A wonderful couple stopped at the shelter in search for a medium sized dog. Dixie was timid at first. We brought her out into the yard and she surprised us. She was so curious that she came up to the couple to greet and sniff them! The couple submitted an application and came in to visit with Dixie again. They mentioned that they had a dog with a similar background and felt that they could help her through her shyness and give her a home. Dixie had finally found her furrever home. Sometimes all it takes is the right family to come through our doors to find their perfect companion! Thank you to Subaru for having the Make a Dog's Day event to showcase all of our furry friends looking for a family of their own and a place to call home.

Humane Society of the Lakes
Heart of Dixie

Fire Calendar - Ryan S

R&G Subaru of Detroit Lakes helped sponsor an Ad in our Annual Fire Calendar. We distribute calendars to all the elementary schools and business that supported the calendar. The calendar has tips for Fire Safety for the students and the community. It was great working with Drew. We appreciate the support of the Fire Department and in the community.

Fire Calendar

R&G Subaru Adopt A Classroom 2021 - Drew L

"R&G Subaru- Thank you SO MUCH for adopting our classroom and generously donating $500 to us! We were able to get some amazing things with your donation. Our class wanted to write "Thank Yous" and draw pictures of the items we were able to get. These items include Floor Chairs, new games for our collection, Crayons, Markers and Colored pencils that allow us to celebrate the diversity of our community and world, and tons of fantastic books! We haven't received all of our items yet, but I will include stock photos of our items so you can see exactly how you helped us! Again, we are so appreciative of the fact that you chose us! Thank you for making an amazing impact in our classroom!" Thank you so much! -Mark Whiting 3rd Grade @ Rossman Elementary

R&G Subaru Adopt A Classroom 2021